VFACTS: The largest losers to this point in 2024



Whilst gross sales for some manufacturers like Toyota, Ford and Nissan are up via over 30 according to cent to this point this 12 months, others aren’t doing as neatly.

For some manufacturers, 2024 is a transition 12 months as new product rolls out or waits within the wings. For others, slow gross sales are the results of a loss of contemporary product, whilst some have posted declines as their gross sales proceed on a downward trajectory in Australia.

Underneath, we’ve detailed the ten manufacturers with the most important share decline in gross sales within the first half of of 2024 when put next with the primary half of of 2023.

Jeep – 1282 gross sales, down 52 according to cent

There’s no getting round it: Jeep is having a fully rotten 2024.

After notching greater than 30,000 gross sales in 2014, Jeep gross sales had been on a downward spiral. In just one 12 months since then, 2021, did Jeep gross sales building up 12 months over 12 months.

Having a look on the gross sales charts this 12 months, there are double-digit declines around the board.

Even in ute-mad Australia, Gladiator gross sales are sagging – within the first half of of 2024, they’re down 63.8 according to cent in comparison to the primary half of of 2023, to simply 169 gross sales.

Compass gross sales are down 59.3 according to cent to 351 examples offered, regardless that this style has just lately switched from Indian to Italian sourcing, whilst the Grand Cherokee is down 52.3 according to cent (spurring main fee cuts just lately) to 349 gross sales and the Wrangler is down 30.2 according to cent to 413 gross sales.

Now not serving to Jeep is its loss of an entrant into the mid-sized SUV section, Australia’s greatest via quantity, following the axing of the Cherokee in 2022.

Additionally hindering Jeep are vital fee will increase over the last few years on fashions just like the Wrangler, in addition to the transfer to a petrol- and plug-in hybrid-only lineup with the newest Grand Cherokee.

It’s unclear when Jeep will have the ability to flip issues round. The Wrangler simply gained an replace, which introduced a discounted base fee, however the newest era of the long-lasting off-roader nonetheless begins at over $20,000 greater than it did at release in 2018.

The Compass has additionally simply gained an replace however its base fee has climbed, making it even much less palatable to price-conscious patrons. It’s a a long way cry from the times of sub-$30k Compass and Patriot crossovers.

Ram – 2044 gross sales, down 50.8 according to cent

The Ram 1500 helped spur Ford, GM and Toyota to go into the full-sized pickup truck marketplace in Australia with their very own remanufactured right-hand pressure fashions, and now it sort of feels to be feeling the affects of this greater festival.

Its gross sales are down 53.7 according to cent year-to-date to 1710 gross sales, a far sharper drop than that skilled via the section total (down 11.4 according to cent).

The 2500 may be down 29.6 according to cent to 298 gross sales, whilst Ram offered the similar selection of 3500s (36) within the first half of of 2024 because it did within the first half of of 2023.

Ram’s native distributor Ateco has but to substantiate when the up to date six-cylinder 1500 published in america will make its solution to Australia.

Maserati – 200 gross sales, down 37.3 according to cent

Maserati’s new Grecale is probably the most inexpensive style from the emblem in a while, however its gross sales have already slumped. They’re down 28.2 according to cent at the first half of of 2023 to 168 gross sales.

The moribund Ghibli (down 42.9 according to cent to eight gross sales) and Levante (down 67.2 according to cent to 19 gross sales) haven’t been in a position to offset this and, whilst there’s a brand new GranTurismo and GranCabrio coming, those play in a far lower-volume section.

Citroen – 74 gross sales, down 36.2 according to cent

With simply 74 gross sales year-to-date, Citroen is being outsold via Aston Martin, Bentley, Ferrari and Lotus, regardless that it’s doing higher than McLaren and Rolls-Royce.

Being neck-and-neck within the gross sales race with unique, high-end automotive manufacturers could be advantageous if Citroen used to be one in all them, however it’s no longer. As a substitute, it sells quite inexpensive mild, small and big passenger automobiles, plus a mid-sized SUV – Australia’s favorite form of automobile.

All are down via double digits this 12 months. The C3, a alternative for which has been introduced out of the country, is down 55.6 according to cent to twelve gross sales.

The C5 X is down 29.7 according to cent, however sits in a section that’s all however useless. Unusually, it’s lately Citroen’s highest dealer, accounting for 26 of its gross sales year-to-date.

Extra disappointing are the figures for the C4, introduced overdue in 2021, and the C5 Aircross, a facelifted model of which arrived right here in 2023. Those fashions are down 42.3 according to cent and 19.2 according to cent to fifteen gross sales and 21 gross sales respectively, regardless of sitting in two of Australia’s most well liked automobile segments.

Renault – 2969 gross sales, down 32.9 according to cent

Renault’s gross sales effects are a story of 2 lineups.

At the business automobile entrance, it’s doing higher this 12 months. A brand new Kangoo has in spite of everything arrived, a minimum of in electrical guise, whilst the Grasp is up 137.6 according to cent to 993 gross sales and the Trafic via 20.8 according to cent to 801 gross sales.

However relating to SUVs, Renault is suffering. The growing old Koleos is down 68.7 according to cent to 601 gross sales, and a alternative nonetheless has but to be showed for our marketplace.

The Arkana is down 71.4 according to cent to 201 gross sales, regardless that a facelift is due in the second one half of of this 12 months, whilst the Captur is down 80 according to cent to 137 gross sales and release timing for a facelifted style has but to be locked in.

Renault has published a raft of unpolluted product in Europe over the last few years, predominantly SUVs, which incorporates the Scenic, Symbioz, Austral and Rafale.

None of those had been locked in for our marketplace but, leaving a quite small vary of SUVs in a marketplace hungry for this kind of automobile.

Cupra – 1150 gross sales, down 27.5 according to cent

The Volkswagen Crew’s latest logo arrived right here in 2022, however it’s operating the chance of getting a worse gross sales 12 months this 12 months it had in 2023.

Cupra gross sales are down 27.5 according to cent year-to-date, with solely the electrical Born posting an building up (up 48.9 according to cent to 259 gross sales).

The Ateca is down 49.4 according to cent to 121 gross sales, the Formentor down 36.1 according to cent to 606 gross sales, and the Leon down 26.8 according to cent to 164 gross sales.

Issues glance brighter for the fledgling logo in 2025, when it plans to release a number of latest product.

This comprises the brand new mid-sized Terramar and Tavascan SUVs, plus a facelifted Leon and Formentor.

Earlier than the brand new 12 months, on the other hand, it has only one release deliberate: an entry-level model of the Ateca.

“This can be a consolidation 12 months for each [Cupra and Skoda], with a focal point on key components that may put each manufacturers in nice form for 2025,” stated a spokesperson for Volkswagen Crew Australia.

The spokesperson famous Cupra may be nonetheless increasing its retail community.

Mini – 1576 gross sales, down 26.2 according to cent

It’s arguably no marvel to look Mini gross sales down such a lot, as the emblem is totally overhauling its lineup.

Mini has already began rolling out its new Countryman vary, and is launching the brand new Aceman crossover and new generations of its three- and five-door hatchback fashions this 12 months.

Within the interim, solely two fashions have posted a gross sales building up: the Cabriolet (up 30.9 according to cent to 182 gross sales), of which a brand new era has but to be published; and the Clubman (up 60.2 according to cent to 173 gross sales), which has been discontinued.

The Countryman vary is down 50.9 according to cent to 445 gross sales because of the changeover between generations, whilst the mixed hatchback vary is down 21.0 according to cent to 776 gross sales.

Skoda – 2946 gross sales, down 25.7 according to cent

Each and every Skoda style has posted a gross sales decline to this point this 12 months, with the smallest for the Kodiaq (705 gross sales, down 8.1 according to cent) and the most important for the Karoq (474 gross sales, down 40.9 according to cent).

Skoda Australia has known as this 12 months a “consolidation 12 months” for the emblem, forward of “new value-led product” coming.

Up to date variations of the Kamiq, Scala and Octavia are due this 12 months, as is the emblem’s first electrical automobile (EV) in Australia, the Enyaq. A brand new era of the Kodiaq may just additionally squeeze in prior to new 12 months’s.

Volvo – 4741 gross sales, down 24.6 according to cent

Volvo’s new EX30 electrical crossover has already rocketed up the gross sales charts, with its 1001 gross sales year-to-date already pushing it previous a swag of different small top rate SUVs.

It’s a shiny spot for the emblem, which is in a different way down. Certain, the S60 is up 21.4 according to cent year-to-date, however it’s a distinct segment product with simply 85 examples offered.

Extra relating to for Volvo are gross sales figures for the preferred XC40 (1696 gross sales, down 46.9 according to cent), C40 (291 gross sales, down 57.5 according to cent), XC60 (1144 gross sales, down 24.5 according to cent) and XC90 (442 gross sales, down 39.9 according to cent).

A Volvo Automotive Australia spokesperson stated the just lately introduced EX30 has been receiving a better center of attention, and this has had an affect on different automobile traces right here because it has in different world markets.

Volvo Automotive Australia has additionally been letting inventory rundown of the C40 and XC40 with the changeover to a brand new style 12 months, and CarExpert understands there can be a renewed center of attention on those fashions with the MY25 vary due later this 12 months.

LDV – 8796 gross sales, down 21.8 according to cent

Gross sales are down throughout many of the LDV vary except for a few of its folks movers.

The Ship 9 Bus, as an example, is up 139.6 according to cent to 266 gross sales, whilst the MIFA is up 90.2 according to cent – regardless that at 253 gross sales, it’s nonetheless a way off from difficult the Kia Carnival (4572 gross sales).

Gross sales of the growing old G10 are down 18.1 according to cent to 1602 gross sales, whilst the traditional V80 is down 41.8 according to cent to 199 gross sales. The emblem’s solely SUV in Australia, the D90, may be down 19.2 according to cent to 1382 gross sales.

There are some promising new arrivals for LDV, on the other hand.

The T60 Max Plus just lately introduced, packing extra protection era and a extra high-tech inside.

An up to date model of the D90 is due in the second one half of of 2024, as is a diesel model of the just lately introduced Ship 7 van.

A brand new electrical ute may be anticipated in Australia in 2025.

MORE: VFACTS June 2024: Cushy end for document half-year



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