Seven Page Speed Statistics Every Marketer Needs to Know

You would probably point to the need of careful design, precise ad targeting, and conversion optimization if we asked you to list the essential elements of a successful digital marketing campaign. But if you haven’t given page performance any thought, all the work you put into the design of your website and landing pages could be for nothing. More than half of your visitors will quit your website if it takes longer than three seconds to load. Another way to say it is that you are losing out on business and financial resources for every minute that a slow-loading website irritates potential customers.

Your bottom line is impacted by page load times, which also have an impact on your search engine rankings. The search engine disclosed that starting in July of this year, speed will have a greater influence on mobile search ranks. To ensure that your landing pages and other webpages load as soon as possible and rank well in the search engine results page (SERP), it is imperative that you give this priority.

We’ve put together seven graphs regarding page performance to show you why it matters. While we conduct our own research in this area, you can use the facts below to argue for faster landing pages and discover why slow and steady isn’t the winning strategy in digital marketing.

[46% of users cite waiting for websites to load as one of the most annoying parts of mobile web browsing.]

When creating a landing page, there are a number of factors to consider (layout, images, CTA, and more). However, as Google advises, page performance should also be given top priority. Given that visitor impatience has only grown since the aforementioned 2015 poll, load time (on all devices) should be given the same weight as more traditional design elements. You should compress your photographs if you notice that some of them are almost too big. You’re truly taking a chance while using a data rate more than 800 kbps.

[2-It usually takes 15.3 seconds for a mobile landing page to load:]

And that’s on fictitious 4G! That just accounts for mobile devices, though; pages load much faster swiftly on desktop browsers. For example, the most recent Pingdom statistics indicates that the typical web page loads in 3.21 seconds. A load time of no more than three seconds is ideal for maximizing conversion rates.

According to research by Akamai, a client’s ideal mobile load time was found to be 2.4 seconds, and over the course of a month, the top mobile conversion rate was 1.9%. Rather, the average conversion rate dropped below 1% when the client’s website took 4.2 seconds to load.

It is recommended to choose a final goal time of between 2.4% and 3% for desktop and mobile devices.

[3-Average sessions on sites with a five-second load time are 70% longer than those with a nineteenth-second one:]

You should aim for at least five seconds because the longer people stay on your website, the more time they have to study your content and make a decision. You work hard to craft offers that are engaging, so it makes sense to keep people on your landing pages by making sure they load quickly enough for them to see (and comprehend) your key messaging.

[4-An additional 100 milliseconds to load your page could cost you 7% of conversions:]

Another time-is-money figure from Akamai confirms a study from Google that for every second of load delay, conversions drop by 12%. The 2017 study discovered a 70% decrease in conversion rates in just one second! According to Mobify’s study on the consequences of homepage load time, a slow website loses money in addition to drawing fewer visitors. Data from the online retailer’s 2016 Q2 Mobile Insights Report showed that a 1.11% increase in session-based conversion was achieved with a tenth of a second improvement in load time.

But as Pinterest’s decision to update their performance pages demonstrates, page speed is a problem for many companies, not just those that offer actual products or services. Half of the waiting time on the sharing platform was eliminated, which increased organic search traffic and new user registrations by 15%.

[5-In actuality, more over three-quarters (73%) have encountered websites that run slowly on their mobile devices:]

Well, let’s face it—we’ve all been there. Even though visitors are always being offered faster speeds (via telecom advertising, internet providers, etc.), many websites still take a long time to load. Although it’s bad for tourists, if you want to stand out, it might be to your advantage. “If your site loads in 1.7 seconds, it’s faster than nearly 75% of the web,” claims SEMrush. Take this as a chance to outperform the competition in your sector by having landing pages and a website that loads more quickly. Now is the moment to prioritize speed.

[6-79 percent of consumers won’t return to a website that performs poorly:]

Every e-commerce endeavor depends on the entire performance of a website, including its responsiveness and load speed. This data shows how even something as basic as a website that loads slowly may turn visitors away, sometimes permanently.

[7-A website that loads in less than two seconds has an average bounce rate of 9%; pages that take more than five seconds to load have an average bounce rate of 38%.]

A high bounce rate indicates that visitors are arriving at your website, viewing one page, and then leaving without browsing the rest of the site. Furthermore, who is to say how much of it exists? This may mean that they are not interested in learning more about your unique selling proposition (USP) or in following the advice provided in your call to action (CTA).

It can be challenging to determine the precise reason for a visitor’s departure from your landing page—inadequate audience targeting? fascinating content? Insufficiently multimodal? If you observe a link between bounce rate and page speed, you can begin to doubt the caliber of your writing. Use tools like Accelerated Mobile Pages (AMP) to prioritize page speed and save yourself some time and confusion.

Returning to our original query, what is the one most important consideration to make when creating a digital marketing plan? Perhaps your perspective will change if you consider all of these figures. Page speed is becoming more and more crucial to the success of your online strategy, so you best move quickly! Load time is getting more and more significant (for both desktop and mobile settings).

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