What is a DAM workflow, why do you need one, and how do you create one?

Discover how a well-thought-out approach can help your marketing team take full advantage of the time-saving features provided by a digital asset management system. A digital asset management system (DAM) is more than just a location to store digital information related to your business’s intellectual property. Using automation and artificial intelligence improves productivity and efficiency…

An Introduction to the Management of Projection Bias for Marketers

Note: Everyone harbors personal prejudices. You are included in that as well! By the way, that’s perfectly okay. Considering the variety of human experiences and perspectives, this is unavoidable. Although projection bias is common, you can’t let it undermine your marketing campaigns. If you let projection bias get the better of you and lose contact…

How to Locate Social Media Influencers Influencers for Your Brand

These days, influencer marketing is very common. The latest market benchmarks predict that influencer marketing would generate $21.1 billion in sales by 2023. That’s a significant sum, I assure you! yet not one that comes as a surprise. Brands of all shapes and sizes use social media influencers. 89% of marketers believe influencer marketing can…

No Money for Marketing? Use These 10 Strategies [Expert Advice]

Businesses usually make the first cuts to marketing expenditures during uncertain economic times. If you are low on funds, use these free, high-yield marketing strategies. Additionally, get advice from HubSpot’s knowledgeable startup marketers. The most effective non-financial marketing tactics will be covered in this article.” [1] Create a plan for your content marketing. Do you…