Advertising on Facebook and How to Boost Your Marketing Efforts

With 2.9 billion monthly active users, Facebook offers marketers access to a vast audience. However, if you’ve ever done any Facebook advertising, you are aware of the wide variety of ad choices that are accessible.

How do you decide which to attempt initially? Would you be interested in trying out some link ads?

Why? Facebook link adverts are an excellent alternative for individuals who are just starting out with Facebook marketing because of its versatility and ease of use.

Let’s go over the principles of Facebook link ads, performance optimization, and a quick look at the other Facebook ad choices.

[What precisely are link adverts on Facebook about?]

Facebook still only allows you to link advertising with single images that direct users to a landing page, article, or website.

Links were the most popular brand posts on Facebook as of 2020, demonstrating the effectiveness of linking-focused content creation as a kind of advertising. One of the things that makes link advertising so appealing is how easily it can distribute your message.

There are various elements that comprise link advertisements:

Title (maximum of 25 characters)

Text: [125 characters or less]

An explanation (limited to 30 characters) of the link

Still from a video or movie (1200 x 628 pixels is the ideal aspect ratio)

Although Facebook retains the right to truncate anything that exceeds certain criteria, it does not rigidly enforce these character constraints for headlines, body copy, and link descriptions. Therefore, it’s best to stay under Facebook’s recommended character limits wherever possible.

[Where Can You View Links-Based Facebook Advertising?]

The three most noticeable sections of Facebook are the News Feed, the News Feed’s right column, and the Video Feed. All three contain ads with links. They show up in Stories and Feeds on Instagram.

Below is an illustration of a link ad that appears in the Facebook News Feed. It appears with the other posts in the user’s feed:

Links to advertisements can also be found in the news feed page’s right-hand column. In these locations, you can see the URL, the square picture, and the link title:

Facebook uses a similar design for link advertising in the Video Feed as it does in the News Feed. These show up in the feed in between the several videos:

On the other hand, Instagram is now interspersing Feed link adverts within posts within the Feed on the mobile app:

Links in Instagram stories advertisements may have interactive elements, and they usually suggest swiping up instead of clicking:

[Creating an Eye-Catching Facebook Ad Using Links:]

Now you know what makes up a Facebook ad link. “How can I make a Facebook link ad that people will click on?” is probably what you’re wondering now. Here are some recommendations.

To keep your audience interested:

As you found, the majority of Facebook link advertisements are indistinguishable from nearby feed articles or stories. To differentiate yours from the other posts on the user’s feed, you must come up with a plan.

The principles of visual hierarchy will assist you in selecting a compelling image. Imagine visually striking images that are rich in contrast and color. However, you also don’t want to overcomplicate your picture.

Check out this advertisement that uses a unique approach to get attention and hits the appropriate note:

The white upper border of this advertising, which was created in tandem with the Initial D anime, creates the illusion that the sound effects accompanying the image are leaking into the stream below the screen. With its red car standing out against the dark background, the composition concentrates on just one piece.

[Express yourself succinctly and clearly;]

Your Facebook link ad’s caption is limited to 125 characters. It is limited to twenty-five words. Get to the point without bothering with a storyline or other needless setup if you are limited in the number of characters you can use.

How can a writer who often uses a lot of words distill their work? Online advertisements should emphasize the benefits they provide to the reader and the issues they resolve. Examine the requirements and problems of your target market to decide which features and fixes to emphasize.

Let’s check to see if Burt’s Bees’ Kids Remedies advertisement satisfies this criteria:

If your child becomes sick unexpectedly and you’re a busy parent, it’s critical to locate medication as soon as possible. In the unlikely occasion that their child gets sick, Burt’s Bees informs parents where they may easily obtain their Kids Remedies.

[Advertize relevant promotions and discounts:]

Remember to advertise ongoing sales and discounts when you post links. There are occasions when the quality of the offer made can distinguish a casual browser from a clicker.

It’s not necessary to restrict the discounts you give to a straightforward “X% off” deal. Incentives for first-time buyers, customer-to-customer referral programs, and temporary reductions are also available.

In this video link commercial, BarkBox promotes their free toy for the first six months of service. Both the advertisement language and the meta description of the link emphasize the specifics of the offer. Not to mention, they chose to include a “Receive offer” CTA on their link.

[Facebook Advertising Types:]

Let’s take a quick look at how Facebook link advertisements differ from Facebook’s other ad formats before wrapping up today’s lecture on them.


A carousel advertisement consists of three to five images, each with a call-to-action and link text. They work in a manner akin to a small collection of link ads.

Carousel advertisements are frequently used to highlight several products or highlight various features and advantages. These ads can be used in conjunction with Facebook’s retargeting features to promote relevant products to users who have previously expressed interest in them.


Video is frequently utilized as the primary visual component while making Facebook advertisements.

“Why can’t videos be used in Facebook link ads?” you ask, but hold on. What distinguishes them if they are merely video advertisements like the rest?

It’s not a very big difference. While video link ads further feature a clickable link beneath the video, most video advertising only feature the video.

There are some differences between the rules for text links and video ads. They can include up to 90 characters of unedited text and have a maximum duration of 120 minutes.

With this kind of advertising, you may use movement to show viewers how your product works or to grab their attention.


Facebook’s collection ad type is exclusive to mobile devices and consists of a main image or video with three to five more photos underneath. You will be directed to a full-page advertisement in the Facebook Instant Experience format if you click on one of these ads.

It’s a terrific concept to showcase a carefully chosen range of products or services in a collection advertisement. Additionally, the app has a higher chance of converting because the user is still on Facebook.


Commercial slideshows frequently consist of a series of static images with narrative and music. Using ready-made media and tools, the advertiser creates the slideshow within the app.

If you’re on a tight budget, a slideshow advertisement can be an excellent substitute for a video or video link advertisement. Through motion, you may engage your audience more deeply with the material and save production costs.

[Tips for Improving Your Facebook Connection Ad]

Using smart language and imagery in your Facebook advertisement is vital, but so is keeping things tactical. The most effective Facebook advertisements show you how to choose an audience and ad aim depending on your overall marketing goals. Once you have a good grasp on Facebook ads, it’s time to start A/B testing several iterations to see which text, image, and call to action combo works best.

It’s critical that conversion best practices are followed by the landing page that users are directed to by your Facebook advertisement. All of it will be handled by Unbounce’s Conversion Intelligence Platform, anyway.

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